NIGHT SLICE
Brand Identity | Logo | Packaging | Social Media | App
( 2026 )
BRIEF
Night Slice is an all-night pizzeria dedicated to serving quality food to those who live, work, and play on the “opposite” schedule.
INTENT
Straightforward, clearly labelled menu and app UI. Designs inspired by “dark mode.” Wit and humour directed at Gen Z with trend-forward copy.
INSIGHT
Few are at their cognitive best at midnight, so all branding must be eye-catching but straightforward. The majority of night shift workers, students, and partygoers are Millennials and Gen Z, so all campaigns must appeal to their vibes.
RESULT
With a one-week turnaround, I created a stylish and playful brand identity for Night Slice, with packaging, an ordering app, and social design assets.
