CLEAR CHEERS
Brand Identity | Logo | Packaging | Social Media | Website
( 2026 )
BRIEF
Clear Cheers is a new Canadian non-alcoholic wine brand that needs to stand out among established international competitors as the non-alcoholic beverage industry continues to grow. The brand was created with inclusivity in mind; all wines are certified vegan, gluten-free, and Halal.
INSIGHT
Traditional (alcoholic) wine isn’t about the beverage; it’s about celebration and feeling special. If we focus on the feeling, moments can be elevated without the alcohol.
INTENT
Build a warm, colourful palette to differentiate the brand from neutral competitors. Create a memorable, easily recognizable logo and brand identity. Appeal to Gen Z and Millennials, who drink less alcohol than previous generations. Demonstrate a playful vibe.
RESULT
A complete brand identity was turned around in a two-week timeline. It feels as welcoming as a soft velvet couch, inviting consumers to stay a while and come back to share moments and create lasting memories with all friends and family.
